KWABLA Global Links practices its business and binds itself under the following principles:
1. Guarantees that all items offered are authentic, one-of-a-kind, and hand-made by cultural artisans located around the world.
2. Provides you the consumer with accurate biographical information about the cultural artisans partnered with KWABLA including descriptions of their traditions, experiences, challenges, and talents.
3. Believes that bridging the gap between people of different cultures can be achieved through the exchange of information and encouraging mutual understanding and appreciation of our traditions.
4. Will always deal directly with the artisans and never offer mass-produced items or items that were acquired from foreign wholesalers to ensure that these artisans always receive fair compensation for their creative talents.
5. Will work to assist cultural artisans in achieving a higher level of sustainable development both for themselves personally and for their families and communities.